When you need to find a new restaurant, repair shop, or really anything, what do you do first? You go online and read the reviews that people have written. When your potential customers go online, the first thing they’re going to see are those reviews. It doesn’t matter what type of business you have, B2B, B2C, brick-and-mortar - the online reputation will be the difference between success and failure and how consumers choose to engage with a new brand. Reputation in Healthcare is a big issue. Just Google ‘Yelping of Doctors’ and you’ll see how consumers have shifted to picking their healthcare options online, using anonymous reviews to guide their selections.
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